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Adblock Plus blocks annoying ads on the web. It can block other things, like tracking, as well. With more than 50 million users, it is the world's most popular browser extension. Adblock Plus is an open source project created by Wladimir Palant in 2006. Eyeo was founded in 2011 by Wladimir Palant and Till Faida to make its development sustainable. Advertising brings a huge profit to any website displaying ad banners, no matter if they are powered by Google or by some other similar company. A single click on an ad can redirect you to several pages, turning a simple web browsing session into a nightmare. There are several ways to remove this kind of behavior and one of the most reliable ones is Adblock Plus.

Adblock Plus exists to save its users from annoying ads. However, we don't think that all ads are bad, and we are fully aware that website owners need them to survive. Therefore, we have established strict criteria to identify Acceptable Ads: unobtrusive ones that don't need to be blocked. Websites that are willing to comply with these criteria can apply to have their ads added to the Acceptable Ads exception list, which will unblock them for most users. Note that if you don't want to see any ads, you will always be able to opt out of this.

Users can add external filtersets. Adblock Plus includes the ability to use one or more external filter subscriptions that are automatically updated. Filterset.G is incompatible with this system (and Adblock Plus specifically recommends against using Filterset.G for other reasons as well), but other filtersets can be added by typing their addresses.

Adblock Plus itself has no functionality, in the sense that it does not block anything until it is "told" what to do by its filter lists. These filter lists are essentially an extensive set of rules, which tell Adblock Plus which elements of websites to block. Besides blocking advertisements, filter lists can also be used to block tracking and malware. Adblock Plus makes the web experience enjoyable by removing annoying banners. It is highly customizable, leaving the decision of what should be shown on the Internet entirely up to you.