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User can import their contacts into SMS marketing platform by using bulk SMS marketing application. There are some best approaches for SMS marketing- SMS marketing campaigns are an effective way for businesses to communicate with their customers. * Permission can be granted by requesting customers to be involved in receiving text messages. * Individualized SMS messages can increase arrangement and response rates. * Testing and improving your SMS marketing campaigns can help you understand what works best for your business. Try other methods, such as different messaging or calls to action, and use the data to improve future campaigns. * Timing is a critical thing in SMS marketing. Messages should be sent at appropriate times and not during inappropriate hours, such as early in the morning or late at night. * Sending too many SMS messages can be irritating and lead to customers unsubscribing. It is necessary to monitor the frequency of messages. * Opt-out option is provided by software. An opt-out option should be easy to find and simple to use. * SMS messages have a 160-character limit, which means that messages should be short and to the point. message should be easy to read, and the call to action should be clear and brief. * Divide into separate parts your list is essential to send targeted messages to specific groups of customers. By segmenting your list, you can send messages that are more relevant to their interests or location. MMS messages can be more costly than standard SMS messages, and all mobile devices do not support MMS messages. Multimedia Messages is a part of SMS marketing- Send multimedia messages (MMS) as part of SMS marketing. MMS messages allow users to add visual elements such as images, videos, and GIFs to their messages, making them more attractive and effective. It is also important to confirm that the file size of the MMS is not too large, as this can lead to delivery issues or increased costs.