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Barcodes and labels are new language for e-commerce platforms nowadays by the functionality and enhancements they offering to the e-marketing platforms and e-businesses approaches. UPC and GTIN are the generally two most using components in the barcodes using for e-businesses. UPC barcodes stores the GTIN information of products which is commonly used to identify and track the products. GTIN stands for Global Trade Item Numbers and is a sequence of numbers that are present under the UPC barcode’s bars and spaces and the GTIN number is different for each and every product. GTIN is divided into two different parts, company prefix, and product number. Company prefix is a unique authenticated number that is assigned uniquely to the e-commerce company by a not-for-profit organization named GS1. The GTIN number refers to the brand owner. Do you know when the barcodes are being used for online marketing? These following points describe to you the answer: *Barcodes and labels are used in the fulfilment centre while collecting inventories in the inventory stock holding centre. *Labels are also used when sending packed items and orders to the courier firms and to the delivering services. * When the firms are collecting the orders and packets returns from the customers, barcodes and labels are being used for product identification, information gathering and so on. Various techniques and ways to use barcodes and labels in the online marketing such as *Social-Media: E-commerce industries requires a large number of followers on their social media pages to increase brand power and become famous in the online market. *Boost app download: The main advantage of boost app downloading is that users don’t have to look throughout your application on the download stores separately. *Increase website traffic: User can create high website traffic on their website pages by making scannable barcodes for their pages.