View Image

FloristWare is the most easy to use and affordable order-taking and point-of-sale system for anyone in the selling flowers business. The FloristWare order-taking and point-of-sale system is the one you have been waiting for. It offers all the features florists want at a price they can afford.

FEATURES:

Marketing:
· FloristWare includes powerful marketing features that can help you increase the size and number of your sales. Details on some of the more popular marketing features can be found below.

Reminders Tool:
· FloristWare includes a built-in "Reminders" tool that automates the process of collecting information about birthdays, anniversaries and more from your customers. It then prompts you to contact therse customers in advance of these events by phone, e-mail or postcard.
· This is a valuable and proven way to increase sales. It ensures that you catch (for example) a husband in advance of his anniversary when he is almost certainly searching for a gift. He is thrilled - he can take care of his gift-giving dilemma in a matter of minutes (you already have all his information on file) . You get the sale and, best of all, keep your customer loyal by providing a level of customer service that they won't get anywhere else.

Sales Calls:
· The Sales Call feature does not appeal to everybody, but it might work for you. If you turn it on, FloristWare will prompt you to call or e-mail customers that have not purchased (or been contacted) within a certain amount of time. You get to specify the minimum interval between contact so as not to annoy customers, and customers can be removed from the list at their request with a single click.
· This is a very powerful tool that can really increase your sales. Most North Americans would buy flowers more often - they just don't think of it. A simple phone call is often all it takes to spur them into making a purchase.
· FloristWare automates the process and takes the guesswork out of it, making it incredibly effective.

Fundraising Tool:
· The Fundraising Tool is a powerful feature that allows you to increase sales and enhance your image through fundraising programs. You can specify that a certain percentage of sales generated by fundraising program be donated to those programs - turning the people involved into a passionate and highly motivated sales force.
· Here is how it works. You know how you are constantly being asked for donations? Let's pretend that you get such a donation request from the local little league. Instead of simply giving them money you explain that you will be their fundraising partner.
· You then set up a special little league fundraising program in FloristWare (this takes less than a minute) that sees a percentage of any sale generated by this program being set aside for donation. You get to decide on the percentage when you set up the program.
· So, if a customer comes in and explains that they are taking part in the little league fundraising program you will indicate that in FloristWare (once again very easy to do) and a percentage of their sale will be set aside for donation. After whatever period you decide you can run a report and see how much your owe to the program.
· The beauty of this is that it turns all of those people who are asking you for donations into your own personal sales force. If they want the program to work they have to promote it aggressively to everyone involved - in this case the other parents, their friends, etc. Only by getting people to come into your store and spending money do they raise any money.
· It is a very powerful strategy that not only increases your sales but your profile and and image in the community as well.
· The best part? That FloristWare makes it so easy - it really is almost completely automated! You can even run multiple programs at the same time.