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The reasons why I am interested in HTML5 flip magazine dated back to one of my students used FlipHTML5 program to create their digital magazine. I am so proud for them because they can finish their work independently and perfectly. When I saw their magazine I was very surprised, since for I cannot believe that the page of HTML5 flip magazine can be turned like a realist paper book. This look good but it will be more perfect if embed rich-media into magazine pages. You know that there are a lot of purposes to make magazine. We can summarize as follows: pass message to readers such as the latest trend, health and news, advertise a new product etc. No matter how beautiful the cover of printed magazine, there are just word and images in every pages. Multimedia, such as YouTube video, links, linkable buttons and photo slideshow, can spread the word about your product and then help to build brand awareness directly. Multimedia is the bridge to connect business and readers. Therefore, it is very necessary to embed multimedia to flip magazine to make it more interactive. FlipHTML5 program allows you to embed rich-media to magazine pages. They are YouTube video, links, buttons, photo slideshow, animated text or image and so on. Video build rapport, trust and an emotional connection with your readers. Link and button inspire people to purchase. Photo slideshow let people more realize with your product. Animated text and images make reading funny and vivid. Multimedia can be easy to embed into pages with using FlipHTML5. But if you are free users, you need to subscribe premium. Only you are a premium user, you can use Page Editor and Animation Editor Features, which help to add multimedia. If you also want to make multimedia magazine, you'd better use FlipHTML5 and subscribe its premium account.