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Recently I received a letter of thanks from a friend of mine for thanking me the suggestion of using digital magazines instead of PDF files as business advertising brochures. My friend works on a trade company and he is responsible for the promoting jobs in his company. Honestly I feel so happy when I heard my suggestion wins the credit of him. I know this because as program engineer and web developer, I have long realized the disadvantages of PDF files as business advertising materials. We now live in the world of technology and technology is something that's always means to bring convenience and efficiency to people's life. My friend used to focus on making good PDF contents containing basic product information of his company. Besides, he also needs to print a large sum of those PDF files to be paper brochures and try to distribute them. He always complains to me that he was literally doing a meaningless job. The client conversion rate of PDF files is low and the cost of printing is high. I told him that his is not doing a meaningless job; he simply needs an excellent tool that helps him effectively distribute his work. And the resolution of the problem is easy: try a PDF conversion program and make it to be a vivid digital magazine on web.----FlipHTML5 It's obviously true that digital publications are much more advantageous than pure PDF files as marketing materials. 1. Digital publications can be more easily viewed on any devices. When enterprises launch PDF files as marketing material, viewers cannot possibly read them and acquire basic product information before having them downloaded, let alone get inspired to shop. Yet digital publications, especially when made as pure html5, can be viewed directly on the web browser and can even be created as an APP on mobile devices. 2. Digital publications can be easily distributed. As mentioned above, digital publications can reach a wide range of people including mobile users with vivid book flipping effects.