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Marketers as well as a lot of business used to have professionals crafted their catalogs, brochures, flyers and publications like that, and they then delivered them in print, with the hope of increasing their exposure and build their brand. However, the advent of digital publication in PDF changed the way marketers used to think and act. Taking the advantages of Internet, PDFs had become the most effective tool ever for marketers to exploit untouched territories where potential clients frequent. According to the report of Global Digital Statistics 2014, there are 2.5 billion internet users at a global level as of beginning of 2014. That means, with a PDF digital publication, marketers are not simply dealing with local customers by distributing the prints to them, they have 2.5 billion prospects from all over the world. Yet, we are in a society full of increasing needs. People are hungering for more content and want it display in more fresh ways. The static PDF no longer cater to their desire, they want it to be dynamic and interactive. And that's why PDF to HTML5 flip book tools such as Flip HTML5 are useful and necessary for marketers. Converting PDFs into HTML5 flip books, on one hand, can feed the needs of those who want to read more than plain text but along with images, videos, photo slideshows and other interactive media. On the other hand, the page flip effect and animation can refresh readers' eyeballs with dynamic experience and will engage readers to read more. And well then, PDFs have a deadly shortcoming that will reduce the chance for marketers to generate profits on mobile users. Most mobile devices especially iOS do not support flash and they require a reader to open and read the PDF file which presents in a clumsy way. PDFs, with no doubt, have never gained its popularity among mobile users. However, will marketers give up in this realm?