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*Tool and Metrics available that can help you track the success of your campaigns:1-Delivery rate is the percentage of messages that where successfully delivered messages. Track delivery rate it can give you indication of quality of your contact list and effectiveness of service provider. When delivery rates slow it indication that contact list needs to clean up.2-Open rate is percentage that are opened by recepients.it good indicator to contact of your messages and timing of campaigns. Tracking link in your messages that recipients landing to website. This link can track numbers of click and openes.3-The click through rate is percentage of recipients who click on link in your message.it is good indicator of call to action and relevance of message content. Also track link in your message and analytical tools to monitor click and traffic to your website or landing page.4-Real time reporting is tracking the success of campaigns. it also monitors the progress of campaigns in real time, including delivery rate, open rate clicks through rate and opt rate. 5-Conversion rate is percentage of customer who took desired action after clicking link in your messages. To track the conversion rate, you can conversion tracking tool integrates with website or landing page. Tool can help to monitor the number of conversions.6-the opt rate is percentage of receiving further message from your campaigns. Track opt rate can give indication of quality of message content and relevance of target audience. opt out easy option for recipients who no longer wish to receive your messages. By tracking these metrics and using these tools you can measure the effectiveness of your campaigns and make data driven decision for future campaigns. For measuring of marketing efforts and making data driven bulk SMS service is essential and tracking the success of bulk SMS campaigns. Timing of your messages set bulk SMS service.