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Integrating a Bulk SMS gateway with website or application allows user to send a large number of SMS messages to multiple recipients at once. This is mainly useful for businesses, marketing campaigns, and notifications. Integration of bulk SMS marketing service vary on factors such as: *Bulk SMS gateway provider: There are various providers available, so consider factors like pricing, delivery rates, API capabilities, customer support, and the regions they cover. Some popular SMS gateway providers include Twilio, Nexmo, Plivo, and MessageBird. *Account creation and obtaining API credentials: The API credentials consist of an API key or token, along with a unique identifier for your account. *API documentation understanding: This documentation will detail the endpoints, parameters, and authentication methods you'll need to use to send SMS messages through their system. *Integration Method: Direct API integration, Third party plugins or libraries and Zapier or similar automation platforms. *API integration process: *Account registration: Sign up with the Bulk SMS gateway provider and obtain your API credentials. *Error handling: Implement error handling to deal with cases where the API requests fail or encounter errors. *Server-side code setup: Using direct API integration, set up the necessary server-side code will handle requests to the SMS gateway API. *Authentication: Service usually performed by including the API key as a parameter in the request headers. *Response handling: SMS gateway API will respond to your requests with a status code and, in some cases, additional information about the message status. *Integration testing: After implementing the integration, thoroughly test the functionality to ensure that SMS messages are being sent successfully to the intended recipients. *Monitoring and scaling: Monitor the SMS delivery rates and performance to ensure the integration is working as expected.