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SMS marketing is also known as text message marketing by digital strategy to involves sending promotional or informative message to group of mobile. SMS marketing message campaign are created and managed using marketing software through SMS gateway provider and include features are automated messaging, analytics and contact management. SMS marketing message are two: type transactional message is triggered by customer action. Promotional message is promoting product or services. SMS marketing also high engagement rate to increased customer loyalty and brand awareness. SMS stands for Short Message Service to communicate protocol used sending text message between mobile devices. SMS marketing to involved sending message to subscribes in receives marketing message from business. Business can send SMS message to subscribe to promote sale or special offer and to provide customer services, SMS can used transactional message as shipping confirmation or appointment. SMS marketing is effective for business are SMS marketing is cost- effective are business can quickly communication with customer and reach in real time. SMS marketing software is highly targeted are business can tailor message to specific customer segments, ensuring message are relevant and engaging. SMS marketing software is effective are help to customer and receive high response rate. Some benefit of SMS marketing is Business can increase customer engagement and build stronger relation with customer for sending relevant and engaging message. SMS marketing can help business sales by sending promotion and offer directly and also cost effective to reach customer. SMS software to provide business with real-time can track delivery and response rate providing effectiveness of campaigns. Some benefit of SMS marketing for business are direct and immediate communication, high open and conversion rate and cost effective and increase customer, improved customer service and easy to track and measure.