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Some Measures of The Success of SMS Marketing Campaign:-*Conversion Rates:-Conversion rate refers to percentage of people who take action after receiving an SMS message. To evaluate your conversion rates, you can monitor the number of people who click on your SMS links, complete a purchase, or sign up for your service. *Click-Through Rates:-Click through rate defines the percentage of people who click on the link after receiving the message. To boost click-through rates, it's important to provide a clear call-to-action and a compelling reason to click on the link. *Opt-in Rates:-Opt-in rate is a percentage of people who have opted in to receive SMS messages, is a key metric for evaluating effectiveness of your campaign. Improving your opt-in rate, consider offering exclusive discounts or early access to new products as incentives. *Redemption Rates:-Redemption rates refer to percentage of that user which uses a promotional or offer included in your SMS message. Redemption is best method for assessing the effectiveness of promotions and identifying the most appealing ones to your audience. For increasing your redemption rates, consider introducing attractive promotions or incentives, such as exclusive discounts or limited-time offers. *Return on Investment:-ROI is an important metric that calculate the overall efficacy of your SMS marketing campaign. For evaluating your ROI, user can divide the revenue generated by your campaign by the cost of the campaign. Some Common Mistakes to Avoid in SMS Marketing:-SMS marketing is an effective method for businesses to reach customers and boost engagement, but it's essential to avoid common mistakes. *Sending to many messages can lead to high opt-out rates and a create negative brand perception due to its potential to become annoying for recipients. * Customers are more likely to engage with that messages which offer value, such as discounts, exclusive content, or relevant information.